Kinetic Typography by Jess

I remembered I have the book that Veronica’s Bellantoni & Woolman article came from… and this was the perfect friendly reminder that I need to look through it once again! What strikes me with kinetic type isn’t so much the shapes or typefaces moving through space (even though it’s fascinating)–but instead, how kinetic type is read and experienced. How is our interpretation of words affected by motion? Do words have the same meaning when read in motion vs on paper?

Thought I’d share this, too!



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